Market research books

7571 books were found.

CIM Coursebook Marketing Information and Research

CIM Coursebook Marketing Information and Research
Author: Matthew Housden ISBN: 9781282954588 Format: Electronic book text	$364.19
Butterworth-Heinemann s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new... Read More >>

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Marketplace Lifestyles in an Age of Social Media: Theory...
Author: Lynn R Kahle (University of Oregon, USA) , Pierre Valette-Florence ISBN: 9781280684760 Format: Electronic book text	$197.87
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term... Read More >>

Entrepreneur's Guide to Market Research

Entrepreneur's Guide to Market Research
Author: Anne M Wenzel ISBN: 9781283393553 Format: Electronic book text	$108.24
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Music, Movies, Meanings, and Markets: Cinemajazzamatazz

Music, Movies, Meanings, and Markets: Cinemajazzamatazz...
Author: Morris Holbrook (Columbia University, USA) ISBN: 9781283150903 Format: Electronic book text	$369.60
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Decline in Saving, The: A Threat to America's Prosperity?

Decline in Saving, The: A Threat to America's Prosperity?...
Author: Senior Fellow Barry P Bosworth (The Brookings Institution) ISBN: 9781280127649 Format: Undefined	$71.15
Longtime Brookings economist and former presidential adviser Barry Bosworth examines why saving rates in the United... Read More >>

Laterale Technologietransferprojekte in Multinationalen Unternehmen: Kontext, Gestaltung Und Erfolg

Laterale Technologietransferprojekte in Multinationalen...
Author: ISBN: 9781280788956 Format: Electronic book text	$158.37
?Die Entwicklung und Ausnutzung von Innovationen und Technologien ist ein existentielles Aktionsfeld fur multinationale... Read More >>

The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior Into Currency

The Shopper Economy: The New Way to Achieve Marketplace...
Author: Liz Crawford ISBN: 9781280583810 Format: Electronic book text	$73.92
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International Student's Guide to UK Education, The: Unlocking University Life and Culture

International Student's Guide to UK Education, The:...
Author: Martin Hyde (Canterbury Christchurch University, UK) ISBN: 9781283460965 Format: Electronic book text	$409.20
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In Data We Trust

In Data We Trust
Author: Bjorn Bloching , Lars Luck ISBN: 9781280778865 Format: Electronic book text	$213.84
Is it really possible for credit card companies to predict a divorce long before the couple in question know the... Read More >>

Consumer, Credit and Neoliberalism, The: Governing the Modern Economy

Consumer, Credit and Neoliberalism, The: Governing the...
Author: Christopher Payne (Center for the History of Political Economy, Duke University, USA) ISBN: 9781283521000 Format: Electronic book text	$396.00
This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from... Read More >>

Future of Private Equity, The: Beyond the Mega Buyout

Future of Private Equity, The: Beyond the Mega Buyout...
Author: Mark Bishop (both at University of Reading) ISBN: 9781283641722 Format: Electronic book text	$105.60
The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how... Read More >>

Connections

Connections
Author: Sanjeev Goyal ISBN: 9781282935556 Format: Electronic book text	$231.00
Networks pervade social and economic life, and they play a prominent role in explaining a huge variety of social... Read More >>

Consumer Cosmopolitanism in the Age of Globalization

Consumer Cosmopolitanism in the Age of Globalization...
Author: Melvin Prince ISBN: 9781283895002 Format: Undefined	$237.60
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Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Quantitative Marketing and Marketing Management: Marketing...
Author: Professor Adamantios Diamantopoulos (University of Vienna) , Wolfgang Fritz, Dip ISBN: 9781299336599 Format: Electronic book text	$237.47
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number... Read More >>

Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks

Information Propagation on the Web 2.0: Two Essays on...
Author: Mark Elsner ISBN: 9781299410671 Format: Electronic book text	$105.47
The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure... Read More >>

Butterfly Economics

Butterfly Economics
Author: Paul Ormerod ISBN: 9781299046894 Format: Electronic book text	$190.08
This sequel to The Death of Economics expands upon the idea that the economy is more like a living organism than... Read More >>

Precision Marketing

Precision Marketing
Author: Sandra Zoratti , Lee Gallagher ISBN: 9781280494840 Format: Undefined	$197.87
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Balanced Scorecard ALS Instrument Der Strategischen Steuerung Und Qualitatsentwicklung Von Museen: Ein Methodentest, Unter Besonderer Berucksichtigung

Balanced Scorecard ALS Instrument Der Strategischen...
Author: Anja Wollesen ISBN: 9781299424098 Format: Electronic book text	$192.59
Als Kernangebote des Bildungsmarktes, der Freizeitwirtschaft und des Kulturtourismus sind Museen in ein komplexes... Read More >>

Die Anwendung Des Convenience-Konzepts Auf Den Betriebstyp Vending

Die Anwendung Des Convenience-Konzepts Auf Den Betriebstyp...
Author: Friederike Hehle ISBN: 9781299427167 Format: Electronic book text	$229.55
Die Arbeit wurde mit dem Rudolf Sallinger Preis und dem Preis der Dr. Maria Schaumayer-Stiftung ausgezeichnet..... Read More >>

Marketing ALS Erfolgsfaktor Im Krankenhausmanagement

Marketing ALS Erfolgsfaktor Im Krankenhausmanagement...
Author: Wolfgang Deutz ISBN: 9781299429437 Format: Electronic book text	$97.55
Die herrschenden wirtschaftlichen und gesellschaftlichen Umfeldbedingungen erfordern von Krankenhausern zunehmend... Read More >>

Vertrauenspotentiale Im Internet: Technologieakzeptanz - Kundenkontakt - Informationsbewertung

Vertrauenspotentiale Im Internet: Technologieakzeptanz...
Author: Dr Thomas Urban ISBN: 9781299434431 Format: Electronic book text	$97.55
Die Nutzung digitaler Kommunikationsmittel und Medien ist heute fur viele Menschen fester Bestandteil des beruflichen... Read More >>

Selbstreguliertes Geldmanagement Bei Jungen Erwachsenen

Selbstreguliertes Geldmanagement Bei Jungen Erwachsenen...
Author: Nina Bender ISBN: 9781299429963 Format: Electronic book text	$176.75
Finanzielle Allgemeinbildung und die personlichen Voraussetzungen zur Genese adaquater und selbstregulierter Handlungsmuster... Read More >>

Lebensqualitat Von Patienten ALS Orientierung Fur Ein Zielgruppenspezifisches Health Care Marketing: Eine Empirische Analyse Am Beispiel Der AMD

Lebensqualitat Von Patienten ALS Orientierung Fur Ein...
Author: Friederike Rohn ISBN: 9781299439993 Format: Electronic book text	$179.39
Vor dem Hintergrund einer zunehmenden Okonomisierung im Gesundheitswesen sowie gleichzeitig wachsender Patientenanspruche... Read More >>

Horse Illustrated Guide to Buying a Horse

Horse Illustrated Guide to Buying a Horse
Author: Lesley Ward ISBN: 9781322382692 Format: Electronic book text	$34.19
This book is separated into topic sections, making step-by-step instructions as quick and easy as possible. Read More >>

Elite China: Luxury Consumer Behavior in China

Elite China: Luxury Consumer Behavior in China
Author: Pierre Xiao Lu ISBN: 9786613401533 Format: Electronic book text	$120.38
In this book find out who the Chinese luxury product consumers are, the characteristics of their luxury consumption... Read More >>

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