Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Author:   Lynn R Kahle (University of Oregon, USA) ,  Pierre Valette-Florence
Publisher:   M.E. Sharpe
ISBN:  

9781280684760


Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketplace Lifestyles in an Age of Social Media: Theory and Methods


Overview

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view.

Full Product Details

Author:   Lynn R Kahle (University of Oregon, USA) ,  Pierre Valette-Florence
Publisher:   M.E. Sharpe
Imprint:   M.E. Sharpe
ISBN:  

9781280684760


ISBN 10:   1280684763
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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