Elite China: Luxury Consumer Behavior in China
Author:   Pierre Xiao Lu
Publisher:   John Wiley & Sons
ISBN:  

9786613401533


Pages:   600
Publication Date:   22 December 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Elite China: Luxury Consumer Behavior in China


Overview

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Full Product Details

Author:   Pierre Xiao Lu
Publisher:   John Wiley & Sons
Imprint:   John Wiley & Sons
ISBN:  

9786613401533


ISBN 10:   6613401536
Pages:   600
Publication Date:   22 December 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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