Overview
"In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why ""very good"" does not equal ""magnetic""; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage)."
Full Product Details
Author: Adrian J Slywotzky ,
Karl Weber ,
Dave Courvoisier
Publisher: HighBridge Audio
Imprint: HighBridge Audio
Dimensions:
Width: 12.90cm
, Height: 2.50cm
, Length: 15.10cm
Weight: 0.254kg
ISBN: 9781611746518
ISBN 10: 1611746515
Pages: 750
Publication Date: 29 November 2011
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Awaiting stock
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.
Reviews
Those who enjoy straightforward audio presentations . . . will appreciate Courvoisier's delivery of the authors' detailed, thoroughly researched explanations of how these companies transformed products from brilliant concepts to compelling realties that consumers come to believe are essential. -- AudioFile Those who enjoy straightforward audio presentations . . . will appreciate Courvoisier s delivery of the authors detailed, thoroughly researched explanations of how these companies transformed products from brilliant concepts to compelling realties that consumers come to believe are essential. AudioFile
"Those who enjoy straightforward audio presentations . . . will appreciate Courvoisier s delivery of the authors detailed, thoroughly researched explanations of how these companies transformed products from brilliant concepts to compelling realties that consumers come to believe are essential. ""AudioFile"""" ""Those who enjoy straightforward audio presentations . . . will appreciate Courvoisier's delivery of the authors' detailed, thoroughly researched explanations of how these companies transformed products from brilliant concepts to compelling realties that consumers come to believe are essential."" --""AudioFile"""
Those who enjoy straightforward audio presentations . . . will appreciate Courvoisier's delivery of the authors' detailed, thoroughly researched explanations of how these companies transformed products from brilliant concepts to compelling realties that consumers come to believe are essential. -- AudioFile
Author Information
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