Marketing Research for Managers
Author:   Sunny Crouch ,  Matthew Housden
Publisher:   Routledge
Edition:   3rd
ISBN:  

9781281051530


Pages:   372
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing Research for Managers


Overview

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the knowledge economy * Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples

Full Product Details

Author:   Sunny Crouch ,  Matthew Housden
Publisher:   Routledge
Imprint:   Routledge
Edition:   3rd
ISBN:  

9781281051530


ISBN 10:   1281051535
Pages:   372
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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