Competitive Intelligence
Author:   Christopher Murphy
Publisher:   Gower
ISBN:  

9781281098115


Pages:   273
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Competitive Intelligence


Overview

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.

Full Product Details

Author:   Christopher Murphy
Publisher:   Gower
Imprint:   Gower
ISBN:  

9781281098115


ISBN 10:   1281098116
Pages:   273
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Latest Reading Guide

NOV RG 20252

 

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