Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Author:   Markus Ståhlberg ,  Ville Maila
Publisher:   Kogan Page Ltd
Edition:   2nd Revised edition
ISBN:  

9780749464714


Pages:   296
Publication Date:   03 February 2012
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $85.36 Quantity:  
Add to Cart

Share |

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale


Add your own review!

Overview

Full Product Details

Author:   Markus Ståhlberg ,  Ville Maila
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   2nd Revised edition
Dimensions:   Width: 16.50cm , Height: 2.30cm , Length: 24.00cm
Weight:   0.600kg
ISBN:  

9780749464714


ISBN 10:   0749464712
Pages:   296
Publication Date:   03 February 2012
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

A fantastic read - no matter who you are in the organization Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company


""A fantastic read - no matter who you are in the organization"" * Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company *


Author Information

Markus Stahlberg (editor) is the CEO of Phenomena Group Ltd. Ville Maila (editor) is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe. It is the global leader in package promotions with more than 40 offices in as many countries.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now