Marketing Research (Arab World Editions): An Applied Orientation
Author:   Naresh Malhotra ,  Imad Baalbaki ,  Nada Bechwati ,  Nada Bechwati
Publisher:   Pearson Education Limited
Edition:   Adapted edition
ISBN:  

9781408272367


Pages:   936
Publication Date:   18 April 2013
Format:   Paperback
Availability:   Available To Order   Availability explained
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Marketing Research (Arab World Editions): An Applied Orientation


Overview

The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world - preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region's most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.

Full Product Details

Author:   Naresh Malhotra ,  Imad Baalbaki ,  Nada Bechwati ,  Nada Bechwati
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   Adapted edition
Dimensions:   Width: 21.80cm , Height: 3.60cm , Length: 27.00cm
Weight:   1.880kg
ISBN:  

9781408272367


ISBN 10:   1408272369
Pages:   936
Publication Date:   18 April 2013
Audience:   College/higher education ,  Postgraduate, Research & Scholarly ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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NOV RG 20252

 

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