Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Author:   Donald A. Hantula (Temple University, USA) ,  Victoria K. Wells
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415519205


Pages:   272
Publication Date:   28 March 2013
Format:   Hardback
Availability:   In Print   Availability explained
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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice


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Full Product Details

Author:   Donald A. Hantula (Temple University, USA) ,  Victoria K. Wells
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.40cm , Height: 2.00cm , Length: 24.60cm
Weight:   0.660kg
ISBN:  

9780415519205


ISBN 10:   0415519209
Pages:   272
Publication Date:   28 March 2013
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Donald A. Hantula is an organizational psychologist, associate professor of Psychology, member of the Interdisciplinary Masters Program in Applied Behavior Analysis and director of the Decision Laboratory at Temple University, USA. Victoria K. Wells is senior lecturer in marketing at Durham Business School at the University of Durham, UK. Previously she was strategy and research associate and lecturer in marketing at Cardiff Business School. She has also worked in industry as an Account Executive in marketing communications.

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