Overview
There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers.
Full Product Details
Author: Sabra E. Brock
Publisher: Academic Studies Press
Imprint: Academic Studies Press
Dimensions:
Width: 15.50cm
, Height: 1.10cm
, Length: 23.40cm
Weight: 0.001kg
ISBN: 9781618113122
ISBN 10: 1618113127
Pages: 162
Publication Date: 17 October 2013
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Temporarily unavailable
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.
Reviews
Dr. Brock is able to combine her professional experiences and research across disciplines with original thinking and analysis. This book offers the fields of education and marketing new insights that Dr. Brock has elegantly woven together with a fresh perspective. -- Amy Lui Abel, PhD, Director, Human Capital Research
Dr. Brock is able to combine her professional experiences and research across disciplines with original thinking and analysis. This book offers the fields of education and marketing new insights that Dr. Brock has elegantly woven together with a fresh perspective. --Amy Lui Abel, PhD, Director, Human Capital Research
“Dr. Brock is able to combine her professional experiences and research across disciplines with original thinking and analysis. This book offers the fields of education and marketing new insights that Dr. Brock has elegantly woven together with a fresh perspective.” -- Amy Lui Abel, PhD, Director, Human Capital Research
Author Information
Dr. Sabra Brock has spent a lifetime in the fields of education and marketing. Armed with an MS degree in advertising from the prestigious program at Northwestern University, she first worked on Madison Ave. She also provided education and training for Citicorp, Colgate-Palmolive, and Verizon, to name a few. After decades of adjunct teaching, she returned to school for a PhD. in business education at New York University. For her dissertation she studied what fosters transformative learning in undergraduate business students. Dr. Brock continues to expand that research to other student populations. She currently serves as a professor and Interim Dean of the Graduate Business School at Touro College.
