Kompakt-Lexikon Marketingpraxis: 2.200 Begriffe nachschlagen, verstehen, anwenden
Author:   Springer Fachmedien Wiesbaden
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2013 ed.
ISBN:  

9783658031848


Pages:   344
Publication Date:   09 December 2013
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $77.60 Quantity:  
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Kompakt-Lexikon Marketingpraxis: 2.200 Begriffe nachschlagen, verstehen, anwenden


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Full Product Details

Author:   Springer Fachmedien Wiesbaden
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2013 ed.
Dimensions:   Width: 12.70cm , Height: 1.90cm , Length: 19.00cm
Weight:   0.454kg
ISBN:  

9783658031848


ISBN 10:   3658031840
Pages:   344
Publication Date:   09 December 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Grundlagen des Marketings.- Marktforschung.- Produktpolitik.- Markenmanagement.-  Preispolitik.- Kommunikationspolitik.- Vertriebspolitik.- Handelsbetriebslehre.- Internet-Marketing.

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Author Information

Die Beiträge des Kompakt-Lexikons wurden von zahlreichen ausgewiesenen Marketingexperten aus Wissenschaft und Praxis verfasst.

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