The Active Consumer: Novelty and Surprise in Consumer Choice
Author:   Marina Bianchi
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138007147


Pages:   288
Publication Date:   08 April 2014
Format:   Paperback
Availability:   In Print   Availability explained
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The Active Consumer: Novelty and Surprise in Consumer Choice


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Overview

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

Full Product Details

Author:   Marina Bianchi
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.408kg
ISBN:  

9781138007147


ISBN 10:   1138007145
Pages:   288
Publication Date:   08 April 2014
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marina Bianchi

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