Full Product Details
Author: Alexandra Watkins
Publisher: Berrett-Koehler
Imprint: Berrett-Koehler
Dimensions:
Width: 5.50cm
, Height: 0.40cm
, Length: 8.50cm
ISBN: 9781626561861
ISBN 10: 1626561869
Pages: 112
Publication Date: 15 September 2014
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Zappos.com originally started out as ShoeSite.com, but that limited our potential future growth. A company's name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls. --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. Insightful, irreverent, and eminently practical, Watkins's Hello, My Name Is Awesome should be required reading for anyone naming a brand. --S. Christian Wheeler, Professor of Marketing, Stanford Graduate School of Business This awesome piece of writing is worth bottling, shaking, and stirring into your brand-name strategy...[Alexandra's] process is coherent and creative. A brilliant book! I couldn't put down. --Jeff Bullas, blogger, strategist, and speaker, Forbes Top 50 Social Media Power Influencer 2013, and Huffington Post Top 100 Business Twitter Account This awesome piece of writing is worth bottling, shaking, and stirring into your brand-name strategy either online or offline. I love the way Alexandra weaves her voice and humor into a very clear message to distill what you are about into a business name. It can be applied to your brand name and domain name. Her process is coherent and creative. A brilliant book, I couldn't put down. --Jeff Bullas, blogger, strategist, and speaker, Forbes Top 50 Social Media Power Influencer 2013, and Huffington Post Top 100 Business Twitter Account I was skeptical about a how-to book on naming products and brands. Alexandra Watkins convinced me otherwise. Her book is a fun read with lots of practical advice. --Patricia Roller, angel investor and former Co-CEO, Frog Design Your company or product probably needs all the help it can get. Watkins helped me name my firm, and I'm constantly told what a great name it is. Don't pick a name until you've read Watkins's book--you'll want to have a name that you love forever! --Charlene Li, founder of Altimeter Group, author of Open Leadership, and coauthor of Groundswell T
Author Information
Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu.
