Measuring Innovation & Technology Acceptance
Author:   Gordon C Bruner, II
Publisher:   Createspace Independent Publishing Platform
ISBN:  

9781499123500


Pages:   76
Publication Date:   19 April 2014
Format:   Paperback
Availability:   Available To Order   Availability explained
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Measuring Innovation & Technology Acceptance


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Author:   Gordon C Bruner, II
Publisher:   Createspace Independent Publishing Platform
Imprint:   Createspace Independent Publishing Platform
Dimensions:   Width: 15.20cm , Height: 0.40cm , Length: 22.90cm
Weight:   0.113kg
ISBN:  

9781499123500


ISBN 10:   1499123507
Pages:   76
Publication Date:   19 April 2014
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Dr. Gordon C. Bruner II (PhD, University of North Texas) is Professor Emeritus, Southern Illinois University. With over three decades in academia, Dr. Bruner's specialty is consumer behavior. He has considerable experience conducting consumer insight studies that require the development of relevant psychometrics. He is best known as the author of the long-running Marketing Scales Handbook series which has provided researchers around the world with easy access to thousands of multi-item measures. The library of measures he has built, the largest in the world, is housed at MarketingScales.com.

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