Marketing Database Analytics: Transforming Data for Competitive Advantage
Author:   Andrew D. Banasiewicz (Boston University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415657877


Pages:   376
Publication Date:   02 May 2013
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $336.00 Quantity:  
Add to Cart

Share |

Marketing Database Analytics: Transforming Data for Competitive Advantage


Add your own review!

Overview

Full Product Details

Author:   Andrew D. Banasiewicz (Boston University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.40cm , Height: 2.80cm , Length: 24.60cm
Weight:   0.900kg
ISBN:  

9780415657877


ISBN 10:   0415657873
Pages:   376
Publication Date:   02 May 2013
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. The Informational Advantage 2. The Marketing Database Analytics Process Part I: Need Identification 3. Organizational Objectives and Informational Needs 4. Skills and Tools Part II: Knowledge Creation 5. Analytic Planning 6. Data Basics 7. Analytic File Creation 8. Exploratory Data Analyses 9. Segmentation 10. Behavioral Predictions 11. Action-attributable Incrementality 12. Database Scoring 13. From Findings to Knowledge Part III: Dissemination 14. Organizational Knowledge Sharing 15. In Closing

Reviews

Author Information

Andrew Banasiewicz is a lecturer at the School of Management at Boston University, USA. He has held senior level positions in marketing, database management and risk management organizations, and has authored two other books, as well as numerous articles. For a more detailed biography, visit http://msmonline.bu.edu/faculty/andrew-banasiewicz/  

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now