Overview

Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment--an experience that can't be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders.

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M. Leanne Lachman is the president of Lachman Associates, a real estate consulting firm serving private and institutional investors. She is also an executive-in-residence at Columbia University's Graduate Business School and serves on the boards of Liberty Property Trust and Lincoln National Corporation. She is a widely published author and frequent speaker. Deborah L. Brett is president of Deborah L. Brett & Associates, a real estate and planning consulting firm providing project-related market analyses to a wide range of public and private organisations.

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