Marketing Database Analytics: Transforming Data for Competitive Advantage
Author:   Andrew D. Banasiewicz (Boston University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415657884


Pages:   400
Publication Date:   02 May 2013
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Database Analytics: Transforming Data for Competitive Advantage


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Author:   Andrew D. Banasiewicz (Boston University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.40cm , Height: 2.30cm , Length: 24.60cm
Weight:   0.725kg
ISBN:  

9780415657884


ISBN 10:   0415657881
Pages:   400
Publication Date:   02 May 2013
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Andrew Banasiewicz is a lecturer at the School of Management at Boston University, USA. He has held senior level positions in marketing, database management and risk management organizations, and has authored two other books, as well as numerous articles. For a more detailed biography, visit http://msmonline.bu.edu/faculty/andrew-banasiewicz/  

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