Food Consumer Science: Theories, Methods and Application to the Western Balkans
Author:   Dominique Barjolle ,  Matthew Gorton ,  Jasna Milošević Đorđević ,  Žaklina Stojanović
Publisher:   Springer
Edition:   2013 ed.
ISBN:  

9789400759459


Pages:   144
Publication Date:   04 April 2013
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Food Consumer Science: Theories, Methods and Application to the Western Balkans


Overview

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies.  Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

Full Product Details

Author:   Dominique Barjolle ,  Matthew Gorton ,  Jasna Milošević Đorđević ,  Žaklina Stojanović
Publisher:   Springer
Imprint:   Springer
Edition:   2013 ed.
Dimensions:   Width: 15.50cm , Height: 1.00cm , Length: 23.50cm
Weight:   3.962kg
ISBN:  

9789400759459


ISBN 10:   9400759452
Pages:   144
Publication Date:   04 April 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1 Introduction.- 2 Theories of Food Choice.- 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) .- 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries.- 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans.- 6 Assessing Fruit Perception Using Focus Groups.- 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach.- 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food.- 9 Conclusions.- Index.

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