Cambridge Marketing Handbook: Communications
Author:   Steve Bax ,  Paul Woodhouse
Publisher:   Kogan Page
ISBN:  

9781306153973


Pages:   132
Publication Date:   01 January 2013
Format:   Undefined
Availability:   Available To Order   Availability explained
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Cambridge Marketing Handbook: Communications


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Overview

Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising tools; public relations and media tools; the meaning of consumer behaviour; communications plans and evaluation methods. The Handbook also examines the buyer behaviour theories for B2C and B2C, looking at the elements that make up the process of purchase.

Full Product Details

Author:   Steve Bax ,  Paul Woodhouse
Publisher:   Kogan Page
Imprint:   Kogan Page
ISBN:  

9781306153973


ISBN 10:   1306153972
Pages:   132
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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