Online Consumer Behavior
Author:   Angeline G G Close
Publisher:   Routledge
ISBN:  

9786613641847


Pages:   401
Publication Date:   04 May 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Online Consumer Behavior


Overview

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Full Product Details

Author:   Angeline G G Close
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9786613641847


ISBN 10:   6613641847
Pages:   401
Publication Date:   04 May 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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