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OverviewExperiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers. Full Product DetailsAuthor: Adam Lindgreen , Jo Vanhamme , Michael B BeverlandPublisher: Gower Imprint: Gower ISBN: 9781282295285ISBN 10: 1282295284 Pages: 318 Publication Date: 01 January 2012 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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