Integration of Preference Analysis Methods Into QFD for Elderly People: A Focus on Elderly People
Publisher:   Gabler Verlag
ISBN:  

9781280788116


Pages:   242
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Integration of Preference Analysis Methods Into QFD for Elderly People: A Focus on Elderly People


Overview

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

Full Product Details

Publisher:   Gabler Verlag
Imprint:   Gabler Verlag
ISBN:  

9781280788116


ISBN 10:   1280788119
Pages:   242
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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NOV RG 20252

 

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