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9780415891417

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Reviews

Amy Fried's Pathways to Polling: Crisis, Cooperation and the Making of Public Opinion Professions is, first, an impressive example of institutional scholarship, exploring the organizations and social networks that linked market researchers, political pollsters and academic survey researchers beginning in the 1920s. It is also an important contribution to our understanding of the growth of the modern state (as it increasingly made use of this new tool), and demonstrates as well how the shift to scientific polling and survey research represented a shift to a new kind of plebiscitary politics. --Kristi Andersen, Syracuse University Amy Fried has done it again, producing a very fine book on the dynamics of American public opinion expression and measurement. Pathways to Polling fills a vacuum in the history of opinion research, analyzing how the survey industry blossomed and how it became central to American politics and culture. Pathways is required reading for anyone interested in the nature of public opinion and the underlying organizational dynamics of the vox populi. --Susan Herbst, University System of Georgia As a co-director of the NBC/Wall Street Journal Poll and an instructor at the University of Pennsylvania and University of California Berkeley, Pathways to Polling by Amy Fried is so needed in this ever changing field, because it provides the ideal blend between historical, academic and practical polling issues. In the age of instant and infinite polling data, Pathways to Polling is smart, scholarly and sensible. --Peter D. Hart, Chairman , Hart Research Associates

Author Information

Amy Fried is professor of Political Science at the University of Maine. She maintains her own blog on public opinion polling. Please visit http://www.pollways.com for more.

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