Market research books

As the recent Toyota and Tiger Woods scandals illustrate, brand reputation is more precarious than ever before....  Read More >>

For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis,...  Read More >>

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Keyword research is one of the core facets of a business' strategy - not only online, but on the broad-spectrum....  Read More >>

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Paco Underhill reports on the growing importance of women in the marketplacewhat makes a package, product, or service...  Read More >>

Paco Underhill reports on the growing importance of women in the marketplacewhat makes a package, product, or service...  Read More >>

Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand...  Read More >>

In The Theory of the Leisure Class, his first and best-known work, Thorstein Veblen challenges some of society's...  Read More >>

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Provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business...  Read More >>

Die Autoren reflektieren aus wissenschaftlicher und betrieblicher Perspektive praktische Erfahrungen und Strategien...  Read More >>

Mit einem Geleitwort von Prof. Dr. Torsten M. Kühlmann  Read More >>

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling...  Read More >>

Presents a study that identifies how global business leaders have succeeded in achieving margins by design. This...  Read More >>

Catching the Chameleon is the story of how, every day, retailers fail to grasp opportunities for sales, because...  Read More >>

Grounded in key observations in consumer psychology, Bounded Rationality and Industrial Organization develops non-standard...  Read More >>

World Consumer Lifestyles Databook is full of hard-to-research statistics highlighting similarities and differences...  Read More >>

As I participate in brand strategy sessions, review consumer behavior...  Read More >>

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This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology...  Read More >>

Created through a 'student-tested, faculty-approved' review process, this title offers an accessible solution to...  Read More >>

Bestselling author Eisenberg searches for a Universal Buy Theory that explains why people behave in rational and...  Read More >>

World Directory of Business Informational Sources is the researchers' best friend. This 2-volume set lists full...  Read More >>

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs,...  Read More >>