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9781441786241

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Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape. -- Wall Street Journal With wit, razor-sharp analysis, and a better understanding of what women want than most of us have--or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently. -- USA Today Chamberlain narrates without a lot of embellishment, but his tone is even and confident throughout. He alters his pacing to fit Underhill's words and conveys just enough enthusiasm to be engaging without overpowering...Underhill's observations paired with Chamberlain's relaxed style make for a compelling combination. -- AudioFile In a friendly, conversational style, Underhill...makes a compelling argument that a failure to cater to women consumers with products, services, environments, and customer experiences that meet their expectations is just 'bad business.' -- Publishers Weekly

Chamberlain narrates without a lot of embellishment, but his tone is even and confident throughout. He alters his pacing to fit Underhill's words and conveys just enough enthusiasm to be engaging without overpowering...Underhill's observations paired with Chamberlain's relaxed style make for a compelling combination. -- AudioFile In a friendly, conversational style, Underhill...makes a compelling argument that a failure to cater to women consumers with products, services, environments, and customer experiences that meet their expectations is just 'bad business.' -- Publishers Weekly With wit, razor-sharp analysis, and a better understanding of what women want than most of us have--or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently. -- USA Today Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape. -- Wall Street Journal

Author Information

Paco Underhill is the founder and CEO of Envirosell, Inc., a New York-based behavioral research and consultancy firm. His clients include Microsoft, McDonald's, Adidas, and Estée Lauder. He is a regular contributor to the Wall Street Journal and the New York Times. He lives in New York City. Mike Chamberlain is an actor and voice-over performer in Los Angeles whose audiobook narration has won five AudioFile Earphones Awards. His voice credits range from radio commercials and television narration to animation and video game characters. Stage trained at Boston College, he has performed works from Shakespeare and the classics to contemporary drama and comedy.

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