The Upside of Irrationality: The Unexpected Benefits of Defying Logic

Author:   Dr Dan Ariely
Publisher:   HarperCollins Publishers Inc
ISBN:  

9780061995040


Pages:   368
Publication Date:   17 May 2011
Format:   Paperback

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The Upside of Irrationality: The Unexpected Benefits of Defying Logic


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Author:   Dr Dan Ariely
Publisher:   HarperCollins Publishers Inc
Imprint:   HarperCollins Publishers
Dimensions:   Width: 13.60cm , Height: 2.30cm , Length: 20.40cm
Weight:   0.272kg
ISBN:  

9780061995040


ISBN 10:   0061995045
Pages:   368
Publication Date:   17 May 2011
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active

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Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is a founding member of the Center for Advanced Hindsight; a cocreator of the film documentary (Dis)Honesty: The Truth About Lies; and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Irrationally Yours, Payoff, Dollars and Sense, and Amazing Decisions. His TED Talks have been viewed more than 27 million times. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.

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