Market research books

Consumer.ology shines the light on consumer behavior and the key driver of that behavior, the subconscious mind....  Read More >>

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. How Cool Brands...  Read More >>

Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and...  Read More >>

This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse...  Read More >>

Business planning and analysis for the global chemical industry requires expertise in both chemical technologies...  Read More >>

A queen has more influence over the king than the senators because she knows his personality. Therefore, she knows...  Read More >>

From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers...  Read More >>

As the title of this book suggests, Who Eats What is a useful starting point for identifying how food consumption...  Read More >>

This reference book is a useful starting point for identifying how drinks consumption trends differ across countries....  Read More >>

A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used...  Read More >>

From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers...  Read More >>

Mit einem Geleitwort von Prof. Dr. Bernd W. Wirtz  Read More >>

 Read More >>

Shows business owners and company leaders how to think strategically about customer networks and harness their power...  Read More >>

* Offers prescriptive insights into Indian consumer behavior, focusing on purchasing decision, specific influencers,...  Read More >>

 Read More >>

Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing...  Read More >>

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power...  Read More >>

Chinese edition of Predictably Irrational, Revised and Expanded Edition:The Hidden Forces That Shape Our Decisions...  Read More >>

"The riveting story of how cosmetic surgery and plastic money melted together to create a subprime mortgage crisis...  Read More >>

Offers prescriptive insights into Indian consumer behavior, focusing on purchasing decision, specific influencers,...  Read More >>

What do people want? Drawing from dozens of disciplines, an acclaimed marketing expert answers this question and...  Read More >>

 Read More >>

Provides industry structure and current market information about this $182 billion US industry. The report is divided...  Read More >>

From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers...  Read More >>