Consumerology
Author:   Philip Graves (University of Colorado, Boulder, USA)
Publisher:   Nicholas Brealey Publishing
ISBN:  

9781283005661


Pages:   224
Publication Date:   28 March 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $63.25 Quantity:  
Add to Cart

Share |

Consumerology


Overview

Consumer.ology shines the light on consumer behavior and the key driver of that behavior, the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy, and how to understand consumers better than they do themselves

Full Product Details

Author:   Philip Graves (University of Colorado, Boulder, USA)
Publisher:   Nicholas Brealey Publishing
Imprint:   Nicholas Brealey Publishing
ISBN:  

9781283005661


ISBN 10:   1283005662
Pages:   224
Publication Date:   28 March 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now