Market research books

7571 books were found.

Living Sustainably: Smart Shopping

Living Sustainably: Smart Shopping
Author: Smart Apple ISBN: 9781599205540 Format: Hardback	$75.24
Explains the importance of shopping carefully to limit the environmental impact of purchases, including levels of... Read More >>

Dynamics of International Advertising: Theoretical and Practical Perspectives

Dynamics of International Advertising: Theoretical and...
Author: Barbara Mueller ISBN: 9781433103841 Format: Paperback	$145.07
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What Women Want: The Global Marketplace Turns Female-Friendly

What Women Want: The Global Marketplace Turns Female-Friendly...
Author: Paco Underhill ISBN: 9781416569954 Format: Hardback	$66.00
"From the author of ""Why We Buy"" comes a book on women in the marketplace--what makes a product, space, or service... Read More >>

Beyond the Consumption Bubble

Beyond the Consumption Bubble
Author: Karin Ekström (University of Borås, Sweden) , Kay Glans (Glasshouse Forum, Sweden) ISBN: 9780415878494 Format: Hardback	$336.00
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Aesthetic Communication

Aesthetic Communication
Author: O. Thyssen ISBN: 9781349319176 Format: Paperback	$290.37
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems... Read More >>

Aesthetic Communication

Aesthetic Communication
Author: O. Thyssen ISBN: 9780230245921 Format: Hardback	$277.20
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems... Read More >>

Research in Consumer Behavior

Research in Consumer Behavior
Author: Russell W. Belk , Russell W. Belk ISBN: 9780857244437 Format: Hardback	$291.95
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics... Read More >>

The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships, and Enhance Self-Esteem

The Squeaky Wheel: Complaining the Right Way to Get...
Author: Guy Winch, PhD , Guy Winch Ph D ISBN: 9780802717986 Format: Hardback	$60.72
A noted psychotherapist offers practical and psychologically grounded advice on how to determine what to complain... Read More >>

Business and Marketing Cases

Business and Marketing Cases
Author: Cecile Nieuwenhuizen ISBN: 9780702189098 Format: Paperback	$62.10
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Fast Food Nation

Fast Food Nation
Author: Eric Schlosser ISBN: 9781663609021 Format: Hardback	$102.43
Best selling book about the history of the growth of fast food industry, and the dark realities behind it. Vietnamese... Read More >>

Review of Marketing Research

Review of Marketing Research
Author: Naresh K. Malhotra (Georgia Institute of Technology, USA) , Naresh K. Malhotra (Georgia Institute of Technology, USA) ISBN: 9780857244758 Format: Hardback	$245.95
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical... Read More >>

A Requiem for a Brand
Author: Pradeep Chanda ISBN: 9788174367921 Format: Hardback	$39.47
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International Marketing Data & Statistics

International Marketing Data & Statistics
Author: Euromonitor International ISBN: 9781842645383 Format: Hardback	$1254.00
International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its... Read More >>

Audience Evolution: New Technologies and the Transformation of Media Audiences

Audience Evolution: New Technologies and the Transformation...
Author: Philip M. Napoli ISBN: 9780231150354 Format: Paperback	$56.95
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and... Read More >>

Business to Business Marketing: Relationships, networks and strategies

Business to Business Marketing: Relationships, networks...
Author: Nick Ellis (Senior Lecturer in Critical Marketing at the University of Leicester.) ISBN: 9780199551682 Format: Paperback	$158.95
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The Superpromoter: The Power of Enthusiasm

The Superpromoter: The Power of Enthusiasm
Author: R. Vogelaar ISBN: 9780230285095 Format: Hardback	$105.60
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power... Read More >>

Audience Evolution: New Technologies and the Transformation of Media Audiences

Audience Evolution: New Technologies and the Transformation...
Author: Philip M. Napoli ISBN: 9780231150347 Format: Hardback	$173.95
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Herausforderungen der internationalen marktorientierten Unternehmensführung: Festschrift für Professor Reinhard Hünerberg

Herausforderungen der internationalen marktorientierten...
Author: Andreas Mann ISBN: 9783834924032 Format: Hardback	$175.92
Die fortschreitende Globalisierung der Wirtschaft stellt Unternehmen immer wieder vor neue Herausforderungen, sowohl... Read More >>

Japanese Consumer Dynamics

Japanese Consumer Dynamics
Author: P. Haghirian ISBN: 9780230242869 Format: Hardback	$250.80
Today Japan is still the second largest and most important consumer market in the world. This book discusses the... Read More >>

The Political Economy of Consumer Behavior: Contesting Consumption

The Political Economy of Consumer Behavior: Contesting...
Author: Bruce Pietrykowski (University of Michigan Dearborn, USA) ISBN: 9781282084254 Format: Electronic book text	$369.60
Consumption forms a major part of people s lives. As such, geographers, historians of technology and sociologists... Read More >>

Market Data Explained

Market Data Explained
Author: Marc Alvarez ISBN: 9781280708152 Format: Electronic book text	$234.27
This book is intended to provide a guide to the universe of data content produced by the global capital markets... Read More >>

Store Design and Visual Merchandising

Store Design and Visual Merchandising
Author: Claus Ebster , Marion Garaus ISBN: 9781283892421 Format: Undefined	$237.60
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The Inscrutable Shopper: Consumer Resistance in Retail

The Inscrutable Shopper: Consumer Resistance in Retail...
Author: Stella Minahan , Sean Sands ISBN: 9781283892735 Format: Undefined	$237.60
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Consumer Behavior

Consumer Behavior
Author: Patricia Huddleston , Stella Minahan ISBN: 9781283892759 Format: Undefined	$237.60
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Loyalty Profiling: Erfolgsdimensionen Und Modellansatze Eines Effizienten Und Effektiven Customer Relationship Management

Loyalty Profiling: Erfolgsdimensionen Und Modellansatze...
Author: Martin LaFleur ISBN: 9781299414341 Format: Electronic book text	$216.35
Loyalty Profiling bezeichnet einen Managementansatz, der die Komplexitat und wesentliche Effekte der Kundenbindung... Read More >>

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