Business to Business Marketing: Relationships, networks and strategies
Author:   Nick Ellis (Senior Lecturer in Critical Marketing at the University of Leicester.)
Publisher:   Oxford University Press
ISBN:  

9780199551682


Pages:   384
Publication Date:   25 November 2010
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Business to Business Marketing: Relationships, networks and strategies


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Full Product Details

Author:   Nick Ellis (Senior Lecturer in Critical Marketing at the University of Leicester.)
Publisher:   Oxford University Press
Imprint:   Oxford University Press
Dimensions:   Width: 18.90cm , Height: 1.90cm , Length: 24.70cm
Weight:   0.814kg
ISBN:  

9780199551682


ISBN 10:   0199551685
Pages:   384
Publication Date:   25 November 2010
Audience:   Adult education ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Author Information

Nick Ellis is Senior Lecturer in Critical Marketing at the University of Leicester. He has taught B2B marketing to students at all levels from around the world for over 10 years. His research on inter-firm relationships, industrial networks and marketing management has been published in a number of leading academic journals. Prior to joining the university sector in a business liaison capacity, he spent several years with a major retail group in marketing and purchasing roles.

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