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9788174367921

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<p>The book lays out a new way of managing brands. It also shows future trends that may influence how brands are managed over the next decade or two. Pradip highlights his thesis with several Indian and international case studies which make fascinating reading.<p>Whether you agree with the aruements of this book or not, it will certainly make you think.<p>And that, in my judgement, is the hallmark of a good book.<p>- Sunil Gupta<p>Edward W Carter Professor of Business<p>Harvard Business School<p>Boston

Author Information

<p>Pradip Chanda is a management consultant., author, columnist and noted speaker on the subject of corporate turnarounds and start-ups. His book on turnaround management, The Second Coming: Creativity in Corporate Turnarounds has been widely acknowledged as a valuableguide for practising managers. An international edition titles Corporate Turnaround; Strategies for Renewal is distributed in many countries worldwide nad has been translated into Mandarin for distribution in China.

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