Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge
Author:   Rajeev Batra (University of Michigan, USA) ,  Victor J. Strecher ,  Punam Anand Keller
Publisher:   Taylor & Francis Ltd
ISBN:  

9780765627186


Pages:   406
Publication Date:   15 April 2011
Format:   Paperback
Availability:   In Print   Availability explained
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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge


Overview

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

Full Product Details

Author:   Rajeev Batra (University of Michigan, USA) ,  Victor J. Strecher ,  Punam Anand Keller
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 2.80cm , Length: 22.90cm
Weight:   0.703kg
ISBN:  

9780765627186


ISBN 10:   0765627183
Pages:   406
Publication Date:   15 April 2011
Audience:   College/higher education ,  College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Author Information

Rajeev Batra (University of Michigan, USA) (Author) ,  Victor J. Strecher (Author) ,  Punam Anand Keller (Author)

Tab Content 6

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Latest Reading Guide

NOV RG 20252

 

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