Market research books

Its Geography, A Description Of Its Different Divisions, Soil, Climate, Seasons, Natural Productions, Cultivation,...  Read More >>

A groundbreaking, original book that explores the rise of Collaborative Consumption -a cultural and economic force...  Read More >>

A groundbreaking, original book that explores the rise of Collaborative Consumption -a cultural and economic force...  Read More >>

It takes healthy brands to succeed in today's chaotic, fast-moving, competitive marketplace. Yet, marketers are...  Read More >>

Consumed is a forward-thinking look at how shoppers, and consumption, have changed, now and for the foreseeable...  Read More >>

Addresses the topic of marketing management support systems, which are computer-enabled devices that help marketers...  Read More >>

Contains an introduction by Alan Wolfe. This book also includes commentary, notes and a reading group guide.  Read More >>

Classic of economic and social theory offers satiric examination of the hollowness and falsity suggested by the...  Read More >>

"""Far too little work has been done around the question of value, this is a notable contribution to the field....  Read More >>

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that...  Read More >>

One of the striking features of the twentieth century has been the rapid growth of the pharmaceutical industry and...  Read More >>

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and...  Read More >>

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Provides industry structure and current market information about this $16.6 billion industry. The report is divided...  Read More >>

Traditional Chinese edition of Influence: How Women's Soaring Economic Power Will Transform Our World for the Better....  Read More >>

* This book arms marketing professionals with a very practical approach to the field. * It presents marketing research...  Read More >>

Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies...  Read More >>

This history of the hidden secrets of the shopping mall explains how retail designers make shopping and goods irresistable....  Read More >>

""Effective Customer Care"".  Read More >>

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Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in...  Read More >>

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Identifies research opportunities related to market response and marketing mix models falling under four broad areas:...  Read More >>

This book inquires about the processes through which different higher education systems have determined national...  Read More >>

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the...  Read More >>