Market research books

7571 books were found.

Research in Consumer Behaviour

Research in Consumer Behaviour
Author: Russell Belk (University of Utah, Salt Lake City, USA) ISBN: 9781282916128 Format: Electronic book text	$329.87
Read More >>

Commercialization of Innovative Technologies

Commercialization of Innovative Technologies
Author: C Joseph Touhill , Gregory Touhill ISBN: 9781282774285 Format: Electronic book text	$208.43
This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product... Read More >>

The Buying Brain: Secrets for Selling to the Subconscious Mind

The Buying Brain: Secrets for Selling to the Subconscious...
Author: A K Pradeep ISBN: 9781282756038 Format: Electronic book text	$73.79
Read More >>

CIM Coursebook 08/09 Assessing the Marketing Environment

CIM Coursebook 08/09 Assessing the Marketing Environment...
Author: Diana Luck ISBN: 9781282646049 Format: Electronic book text	$284.99
BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning... Read More >>

Neuromarketing: Exploring the Brain of the Consumer

Neuromarketing: Exploring the Brain of the Consumer...
Author: Leon Zurawicki ISBN: 9781282980495 Format: Undefined	$419.76
Read More >>

Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour

Credit Scoring, Response Modelling and Insurance Rating:...
Author: Steven Finlay, Dr , Steven Dr Finlay ISBN: 9781282999213 Format: Electronic book text	$316.80
Within the financial services industry today, most decisions on how to deal with consumers are made automatically... Read More >>

Consumer Psychology

Consumer Psychology
Author: Cathrine V Jansson-Boyd ISBN: 9781283338370 Format: Electronic book text	$435.60
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide... Read More >>

Spaces for Consumption

Spaces for Consumption
Author: Dr Steven Miles (University of Brighton Manchester Metropolitan University, UK) ISBN: 9781282795044 Format: Electronic book text	$308.88
In Spaces for Consumption Steven Miles develops a penetrating critique of a key shift characterising the contemporary... Read More >>

Understanding Customers

Understanding Customers
Author: Chris Rice ISBN: 9781282541078 Format: Electronic book text	$530.51
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social... Read More >>

Global Sex

Global Sex
Author: Dennis Altman (La Trobe University, Australia) ISBN: 9781282538221 Format: Undefined	$118.80
Global Sex is the first major work to take on the globalization of sexuality, examining the ways in which desire... Read More >>

Creative Community Planning: Transformative Engagement Methods for Working at the Edge

Creative Community Planning: Transformative Engagement...
Author: Wendy Sarkissian , Christine Wenman ISBN: 9781282617193 Format: Electronic book text	$475.20
Deals with the innovations in artistic, narrative, embodied and technological methods. This book explores the frontiers... Read More >>

Identifying Hidden Needs: Creating Breakthrough Products

Identifying Hidden Needs: Creating Breakthrough Products...
Author: Keith Goffin , Fred Lemke ISBN: 9781282998209 Format: Electronic book text	$142.56
Read More >>

Effective Customer Care

Effective Customer Care
Author: Pat Wellington ISBN: 9781282697423 Format: Undefined	$97.55
A guide to creating customer service that not only satisfies your customers and prompts orders, but also cements... Read More >>

CIM Coursebook Assessing the Marketing Environment

CIM Coursebook Assessing the Marketing Environment
Author: Diana Luck ISBN: 9781282699854 Format: Electronic book text	$364.19
A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The... Read More >>

Broadcast Journalism: Techniques of News Writing Reporting and Production

Broadcast Journalism: Techniques of News Writing Reporting...
Author: Rajesh K Singh ISBN: 9781282813533 Format: Electronic book text	$118.80
Read More >>

Understanding Children as Consumers

Understanding Children as Consumers
Author: Dr David W Marshall ISBN: 9781282623972 Format: Electronic book text	$393.36
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being... Read More >>

Japanese Consumer Dynamics

Japanese Consumer Dynamics
Author: Parissa Haghirian (Sophia University, Japan) ISBN: 9781282999619 Format: Electronic book text	$295.68
Today Japan is still the second largest and most important consumer market in the world. This bookdiscusses the... Read More >>

Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, Its Moderators and Performance Implications in German Emerging Technology Ventures

Market-Driving Behavior in Emerging Firms: A Study on...
Author: Jesko-Philipp Neuenburg ISBN: 9781283171700 Format: Electronic book text	$237.57
Jesko-Philipp Neuenburg researches the market-driving behavior i.e. the behavior of a company that is directed to... Read More >>

Consumer Research for Museum Marketers

Consumer Research for Museum Marketers
Author: Margot A Wallace ISBN: 9781282479609 Format: Electronic book text	$68.61
Read More >>

Fundamentals of Customer: Focused Management

Fundamentals of Customer: Focused Management
Author: B K Patel ISBN: 9781282809987 Format: Electronic book text	$105.60
Read More >>

Secular and Islamic Feminist Critiques in the Work of Fatima Mernissi

Secular and Islamic Feminist Critiques in the Work of...
Author: ISBN: 9781282602946 Format: Electronic book text	$491.04
Read More >>

Konsumentenentscheidungen Im Mobile Commerce: Eine Empirische Untersuchung Des Einflusses Von Mobilen Services Auf Das Kaufverhalten

Konsumentenentscheidungen Im Mobile Commerce: Eine Empirische...
Author: ISBN: 9781282106888 Format: Electronic book text	$158.37
Read More >>

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

The Handbook of Online and Social Media Research: Tools...
Author: Ray Poynter (The Future Place, Nottingham, UK) ISBN: 9781282783546 Format: Electronic book text	$171.60
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of... Read More >>

Choreographing Empathy: Kinesthesia in Performance

Choreographing Empathy: Kinesthesia in Performance
Author: Susan Foster (Management Information Consulting, Inc., Wellesley Hills, Massachusetts) ISBN: 9781283037815 Format: Electronic book text	$330.00
Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their... Read More >>

Reputation Transfer to Enter New B-To-B Markets: Measuring and Modelling Approaches

Reputation Transfer to Enter New B-To-B Markets: Measuring...
Author: ISBN: 9781282832510 Format: Electronic book text	$498.96
Read More >>

Page 256 of 303 ... 251 252 253 254 255 256 257 258 259 260 ...

Latest Reading Guide

Shopping Cart

Your cart is empty

Mailing List

Sign up now