Consumer Psychology
Author:   Cathrine V Jansson-Boyd
Publisher:   Open University Press
ISBN:  

9781283338370


Publication Date:   01 January 2010
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Consumer Psychology


Overview

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

Full Product Details

Author:   Cathrine V Jansson-Boyd
Publisher:   Open University Press
Imprint:   Open University Press
ISBN:  

9781283338370


ISBN 10:   1283338378
Publication Date:   01 January 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Latest Reading Guide

NOV RG 20252

 

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