Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, Its Moderators and Performance Implications in German Emerging Technology Ventures
Author:   Jesko-Philipp Neuenburg
Publisher:   Gabler Verlag
ISBN:  

9781283171700


Pages:   266
Publication Date:   01 January 2010
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, Its Moderators and Performance Implications in German Emerging Technology Ventures


Overview

Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior ? i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders ? in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.

Full Product Details

Author:   Jesko-Philipp Neuenburg
Publisher:   Gabler Verlag
Imprint:   Gabler Verlag
ISBN:  

9781283171700


ISBN 10:   1283171708
Pages:   266
Publication Date:   01 January 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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