Market research books

7571 books were found.

Consumer Behavior For Dummies

Consumer Behavior For Dummies
Author: Laura Lake ISBN: 9780470449837 Format: Paperback	$58.05
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The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop

The X and Y of Buy: Sell More and Market Better by Knowing...
Author: Elizabeth Pace ISBN: 9781595551054 Format: Hardback	$52.77
The science is clear: men and women use different parts of their brains when it comes to shopping. And if you are... Read More >>

Feminist Movements in Contemporary Japan

Feminist Movements in Contemporary Japan
Author: ISBN: 9781282234697 Format: Electronic book text	$437.18
The book investigates the features and effects of feminism in contemporary Japan, in non-government (NGO) womens... Read More >>

How Customers Like to Buy: Learning the Key to Sales Success

How Customers Like to Buy: Learning the Key to Sales...
Author: Steve Deery ISBN: 9781934747469 Format: Undefined	$52.67
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Fashioning Old and New. Changing Consumer Patterns in Europe (1650-1900)

Fashioning Old and New. Changing Consumer Patterns in...
Author: Bruno Blonde , Natacha Coquery ISBN: 9782503528786 Format: Paperback	$248.16
A continuing 'cry for the new', it is said, drives present-day consumerism. People are producing and buying new... Read More >>

Studyguide for Marketing Research by Aaker, ISBN 9780470050767

Studyguide for Marketing Research by Aaker, ISBN 9780470050767...
Author: Cram101 Textbook Reviews , Cram101 Textbook Reviews ISBN: 9781428867444 Format: Paperback	$79.07
Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the... Read More >>

Designing Surveys: For First-Class Results

Designing Surveys: For First-Class Results
Author: David F Birks , Peter Wills ISBN: 9780230546943 Format: Paperback	$105.47
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Database Marketing: Analyzing and Managing Customers

Database Marketing: Analyzing and Managing Customers...
Author: Robert C. Blattberg , Byung-Do Kim ISBN: 9781441903327 Format: Paperback	$237.47
Database marketing is at the crossroads of technology, business strategy, and customer relationship management.... Read More >>

Conducting Market Research for International Business

Conducting Market Research for International Business...
Author: S. Tamer Cavusgil , Gary Knight ISBN: 9781606490259 Format: Paperback	$73.79
Leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From... Read More >>

Spent: Sex, Evolution, and Consumer Behavior

Spent: Sex, Evolution, and Consumer Behavior
Author: Geoffrey Miller, MD (Yale University Connecticut) ISBN: 9780670020621 Format: Hardback	$71.15
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary... Read More >>

Essentials of Marketing Research

Essentials of Marketing Research
Author: William G Zikmund (Oklahoma State Univ. Oklahoma State University Oklahoma State University) , Barry J Babin ISBN: 9781439047545 Format: Mixed media product	$517.31
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The Jelly Bean Principle: 105 Ways to Stand Out from Competitors

The Jelly Bean Principle: 105 Ways to Stand Out from...
Author: Barry Thomsen ISBN: 9781892343598 Format: Paperback	$51.48
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Consumer Behaviour

Consumer Behaviour
Author: Martin M. Evans (Cardiff Business School) , Gordon Foxall (Cardiff Business School, UK) ISBN: 9780470994658 Format: Paperback	$122.95
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy... Read More >>

Marketing Aesthetics

Marketing Aesthetics
Author: Alex Simonson , Bernd H. Schmitt ISBN: 9781439172926 Format: Paperback	$63.23
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with... Read More >>

System-Based Analysis of Income Distribution Impacts on Mobility Behaviour

System-Based Analysis of Income Distribution Impacts...
Author: Krail , Michael Krail ISBN: 9783832945794 Format: Paperback	$95.04
The author analyzes the impacts of income distribution on mobility behavior in Europe. Based on observations in... Read More >>

Qualitative Marktforschung: Konzepte - Methoden - Analysen

Qualitative Marktforschung: Konzepte - Methoden - Analysen...
Author: Renate Buber , Hartmut Holzmüller ISBN: 9783834909763 Format: Hardback	$263.97
In ""Qualitative Marktforschung"" decken ca. 80 AutorInnen eine breite Palette an methodologischen und methodischen... Read More >>

Basic Marketing Research

Basic Marketing Research
Author: Gilbert A Churchill , Tom J Brown ISBN: 9781439041390 Format: Mixed media product	$596.51
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as... Read More >>

Questionnaire Design: How to Plan, Structure and Write Survey Material F

Questionnaire Design: How to Plan, Structure and Write...
Author: Ian Brace ISBN: 9780749454999 Format: Undefined	$66.00
Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure... Read More >>

Tourism Behaviour: Travellers' Decisions and Actions

Tourism Behaviour: Travellers' Decisions and Actions...
Author: Roger March (Kent Institute of Business & Technology, Australia) , Arch Woodside (Formerly Curtin University, Australia) ISBN: 9781845935870 Format: Paperback	$110.75
This book examines alternative theories and the empirical testing of how planning relates to doing. It considers... Read More >>

CONSUMER SEARCH BEHAVIOR AND ITS EFFECT ON MARKETS

CONSUMER SEARCH BEHAVIOR AND ITS EFFECT ON MARKETS
Author: Brian T. Ratchford ISBN: 9781601982001 Format: Paperback	$171.60
Focuses on the consumer side of the market, on what is known about how consumers search for needed information,... Read More >>

Domino: How Customer Experience Can Tip Everything in Your Business Toward Better Financial Performance

Domino: How Customer Experience Can Tip Everything in...
Author: Linda Ireland , Becky Waller ISBN: 9780981930213 Format: Hardback	$65.87
Is your customer experience making you money? Costing you money? Do you know? Like a line of falling dominos, daily... Read More >>

Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation

Dumb Money: How Our Greatest Financial Minds Bankrupted...
Author: Daniel Gross ISBN: 9781439159873 Format: Paperback	$26.37
The financial crisis that has gripped this country since last September has had so many twists and turns, it would... Read More >>

Fundamentals of Marketing Research

Fundamentals of Marketing Research
Author: Scott M Smith , Gerald S Albaum ISBN: 9781412979108 Format: Undefined	$302.54
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Multivariate Data Analysis

Multivariate Data Analysis
Author: Joseph F. Hair, Jr , William C. Black ISBN: 9780138132637 Format: Hardback	$538.56
This text provides the reader with an applications-oriented introduction to the latest techniques in multivariate... Read More >>

How to Thwart Recessions and Economic Slowdowns

How to Thwart Recessions and Economic Slowdowns
Author: Jacques Tremblay , Frederic Tremblay ISBN: 9781926637044 Format: Paperback	$26.27
Recessions can either be a catastrophe or an opportunity to get wealthier. This resource reveals a winning economic... Read More >>

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