Tourism Behaviour: Travellers' Decisions and Actions
Author:   Roger March (Kent Institute of Business & Technology, Australia) ,  Arch Woodside (Formerly Curtin University, Australia) ,  Arch Woodside (Curtin University, Australia) ,  Arch Woodside (Curtin University, Australia)
Publisher:   CABI Publishing
ISBN:  

9781845935870


Pages:   280
Publication Date:   19 March 2009
Format:   Paperback
Availability:   In Print   Availability explained
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Tourism Behaviour: Travellers' Decisions and Actions


Overview

Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

Full Product Details

Author:   Roger March (Kent Institute of Business & Technology, Australia) ,  Arch Woodside (Formerly Curtin University, Australia) ,  Arch Woodside (Curtin University, Australia) ,  Arch Woodside (Curtin University, Australia)
Publisher:   CABI Publishing
Imprint:   CABI Publishing
Dimensions:   Width: 17.20cm , Height: 1.80cm , Length: 24.40cm
Weight:   0.612kg
ISBN:  

9781845935870


ISBN 10:   184593587
Pages:   280
Publication Date:   19 March 2009
Audience:   General/trade ,  College/higher education ,  General ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

PART I: 1:Ecological Systems in Lifestyle, Leisure, and Travel Behavior 2: Qualitative Comparative Analysis of Travel and Tourism Purchase-Consumption Systems 3: Holistic Case-Based Modeling of Customers' Thinking-Doing Destination Choice Introduction PART II: 4:Introduction to the Theory and Investigation of Planned and Realised Consumer Behavior 5: Summary of Findings 6: Research Objectives and Theoretical Framework 7: Research Method 8: Variations Between Planned and Realised Behaviors 9: Influence of Product Information on Planned and Realised Consumption Activities 10: Influence of Consumer Characteristics On Planned and Realised Behaviors 11: Strategic Implications and Discussion

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Roger March

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