Market research books

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Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies,...  Read More >>

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Is there a method to the madness when it comes to shopping? Hailed by the San Francisco Chronicle as a Sherlock...  Read More >>

Globalization, an inevitable phenomenon in human history, has been bringing the world closer through exchange of...  Read More >>

"" Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our...  Read More >>

Statistics show that a single satisfied customer can bring a company two new ones but one unsatisfied client can...  Read More >>

In 2008, LOI International, a marketing communications firm specializing in the B2B technology markets, conducted...  Read More >>

Keep expenses downand your wallet a little fatter. When Good Housekeeping has run articles on saving money, they...  Read More >>

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A marketing maverick provides prescriptive advice on how to thrive in a worldwhere pretty pictures and funny tag...  Read More >>

The fundamental cause of new product failure is a lack of consumer acceptance. This is why a thorough understanding...  Read More >>

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers...  Read More >>

Market microstructure is a study of the processes through which the investors’ predictions of the future and their...  Read More >>

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Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn many of the assumptions,...  Read More >>

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year,...  Read More >>

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social,...  Read More >>

In 2008, LOI International, a marketing communications firm specialzing in the broadcast technology market, conducted...  Read More >>

Thorlund contends that a business doesn't really know its market if it doesn't know its lost trades. This innovative...  Read More >>

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Examines recent developments in the modelling of choice for marketing and reviews a large stream of research currently...  Read More >>

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