Market research books

On peut vivre les rcessions conomiques comme des catastrophes ou comme des opportunits de s'enrichir. Tout dpend...  Read More >>

Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring  Read More >>

Containing a new preface by Wong, and a new introduction from Philip Mirowski, this classic text within the philosophy...  Read More >>

Looks at consumer behavior in order to guide successful marketing activities. This book covers consumer affect and...  Read More >>

Popular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterprises...  Read More >>

MAKE MONEY SELLING YOUR IDEAS If you are an inventor, a creative designer, or someone that just happened to wake...  Read More >>

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Teaches students how to make critical business decisions through the study of market research. This comprehensive...  Read More >>

This memoir takes us on a journey of a widow who worked together with her husband for thirty-two years before his...  Read More >>

Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers...  Read More >>

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This book is for people who are actual buyers and users of custom Market Research (MR); those who hire and manage...  Read More >>

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The workbook includes both lesson and chapter review activities for users.  Read More >>

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Anyone who has ever been tasked with gathering and analyzing customer data has no doubt felt the pain associated...  Read More >>

Synopsis coming soon.......  Read More >>

Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting...  Read More >>

From the founder and CEO of TheGroceryGame.com--a groundbreaking Web site that helps readers save hundreds of dollars...  Read More >>

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Taking an application-oriented approach, this title provides students with the tools and skills necessary to solve...  Read More >>

The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical...  Read More >>

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Helps you to understand buying behaviour of rural masses which is influenced by a host of diverse factors. This...  Read More >>

This book explains how to do competitive analysis, the importance of competitive testing, and the effect of dramatic...  Read More >>