Market research books

Collections Made Easy was written to help businesses like yours stay in business and gain control of their receivables....  Read More >>

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? Intriguing...  Read More >>

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction....  Read More >>

Provides the methods of measuring customer lifetime value (CLV), the strategies for developing customer-centric...  Read More >>

In todays Internet-driven world, customers have more power than ever. Through what interactive marketing expert...  Read More >>

Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking...  Read More >>

Questionnaire Design covers everything you need to know about constructing the perfect questionnaire for your business....  Read More >>

Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the...  Read More >>

Tancer searches deep inside the massive database of online intelligence to reveal the naked truth and unexpected...  Read More >>

Internationally recognized marketing trend specialist Maria Bailey's cutting edge information on marketing to today's...  Read More >>

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Medical costs are out of control and Americans are paying outrageous amounts to cover their medical needs. On top...  Read More >>

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title...  Read More >>

This book provides a ground-breaking model for the experiential team consulting process. It is a pedagogically sound...  Read More >>

THE THEORY OF THE LEISURE CLASS is considered one of the great works of economics as well as the first detailed...  Read More >>

1 Overview Of Paper Products Market In China Development Forecasting & Market Potential 2 Domestic Industrial Environments...  Read More >>

The Way We'll Be: The Zogby Report on the Transformation of the American Dream  Read More >>

Eminent pollster Zogby offers this illuminating, fact-filled look at the changing nature of the American Dream and...  Read More >>

Eminent pollster Zogby offers this illuminating, fact-filled look at the changing nature of the American Dream and...  Read More >>

In the tradition of Why We Buy, preeminent pollster John Zogby identifies key trends in American culture and suggests...  Read More >>

In the tradition of Why We Buy, preeminent pollster John Zogby identifies key trends in American culture and suggests...  Read More >>

In the tradition of Why We Buy, preeminent pollster John Zogby identifies key trends in American culture and suggests...  Read More >>

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional...  Read More >>

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