Market research books

Written by trusted and respected academics, this book includes the psychological and social issues that students...  Read More >>

Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, Richistan...  Read More >>

This book will have two purposes. First, the book will educate readers on how research can be used to help their...  Read More >>

Written by trusted and respected academics, this book includes the psychological and social issues that students...  Read More >>

The papers selected for this edition were all except one presented at the 10th international conference on Quality...  Read More >>

The Sacred Santa is an inquiry into the religious dimension of postmodern culture, seriously considering the widespread...  Read More >>

A ""New York Times"" Consumed columnist looks at the convergence of marketing and culture in contemporary life....  Read More >>

This book gives a full view of Chinese gem & jewelry market and feasible suggestion for sale jewelry products in...  Read More >>

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A highly practical student text with an emphasis on both critical thinking and hands-on application which gives...  Read More >>

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction....  Read More >>

A highly practical student text with an emphasis on both critical thinking and hands-on application which gives...  Read More >>

Tina Reichardt entwickelt eine methodische Vorgehensweise zur Überwindung des im Bereich technischer Innovationen...  Read More >>

Suitable for undergraduate students studying marketing research. Marketing Research provides a step-by-step treatment...  Read More >>

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research....  Read More >>

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Presents a history of qualitative methods in marketing. This book discusses practice in: research paradigms such...  Read More >>

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Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection...  Read More >>

Integral Research is a unique framework and process for research in the social sciences. It is written for practitioners...  Read More >>

st Since the beginning of the 21 century, three key business trends have been identified with a pronounced influence...  Read More >>

In the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an...  Read More >>

Helps marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting...  Read More >>

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