Interpretive Consumer Research. Qualitative Market Research: An International Journal, Volume 11, Issue 2.
Author:   Bernard Cova ,  Richard Elliott
Publisher:   Emerald Group Publishing
ISBN:  

9786611761219


Pages:   130
Publication Date:   11 April 2008
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Interpretive Consumer Research. Qualitative Market Research: An International Journal, Volume 11, Issue 2.


Overview

In the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an increasing role. This e-book addresses a variety of different themes within interpretivist consumer research, including, discourse analysis, collaborative interpretive consumer research, semiotic analysis and narrative analysis focusing on YouTube.

Full Product Details

Author:   Bernard Cova ,  Richard Elliott
Publisher:   Emerald Group Publishing
Imprint:   Emerald Group Publishing
ISBN:  

9786611761219


ISBN 10:   6611761217
Pages:   130
Publication Date:   11 April 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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