Marketing Research with SPSS
Author:   Stephen Robbins ,  Katrien Wijnen ,  Patrick De Pelsmacker ,  Patrick Van Kenhove
Publisher:   Pearson Education Limited
ISBN:  

9780273703839


Pages:   456
Publication Date:   10 April 2008
Format:   Paperback
Availability:   Available To Order   Availability explained
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Marketing Research with SPSS


Overview

Suitable for undergraduate students studying marketing research. Marketing Research provides a step-by-step treatment of the major choices facing marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

Full Product Details

Author:   Stephen Robbins ,  Katrien Wijnen ,  Patrick De Pelsmacker ,  Patrick Van Kenhove
Publisher:   Pearson Education Limited
Imprint:   Financial Times Prentice Hall
Dimensions:   Width: 19.00cm , Height: 2.00cm , Length: 24.50cm
Weight:   0.680kg
ISBN:  

9780273703839


ISBN 10:   0273703838
Pages:   456
Publication Date:   10 April 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

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