Awards

• Commended for Axiom Business Book Awards (Advertising/Marketing) 2009

Overview

Full Product Details

9781576603048

Table of Contents

Reviews

An important primer. Steve Cone shows how picking the right words often makes the difference between success and failure. ?Larry King Host of Larry King Live Marketing guru Steve Cone rediscovers the lost art of great slogans, mottos, and taglines. The lesson? Be all that you can be. Shots can still be heard 'round the world. Things go better with inspired taglines. And that's the way it is. ?L. Gordon Crovitz Former publisher, The Wall Street Journal

Author Information

With more than thirty-five years at the top of the profession, Steve Cone, chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies, has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as environmental groups, and presidential campaigns for both major parties. He is also the author of Steal These Ideas. Of Cone, the Chicago Sun Times says, ""Like most marketing executives whose opinions we respect, Cone is both cogent and blunt."" The Wall Street Journal says, Cone ""doesn't merely offer advice but unabashedly tells us what to do. He gets away with this less because of his advertising pedigree than because of the logic of the case he makes."" Cone lives in New York City.

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