Factors Affecting Customers’ Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on the Egyptian Market
Author:   Erich Zahn ,  Hadia H. Abdel Aziz
Publisher:   Peter Lang AG
Edition:   New edition
Volume:   79
ISBN:  

9783631577837


Pages:   230
Publication Date:   22 April 2008
Format:   Paperback
Availability:   In Print   Availability explained
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Factors Affecting Customers’ Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on the Egyptian Market


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Author:   Erich Zahn ,  Hadia H. Abdel Aziz
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Volume:   79
Weight:   0.340kg
ISBN:  

9783631577837


ISBN 10:   3631577834
Pages:   230
Publication Date:   22 April 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Author: Hadia H. Abdel Aziz obtained both her B.A. and MBA degrees from the American University in Cairo. She worked for nine years in the banking field where she ended up as a corporate banking manager in one of the Multinational Banks. Since 2003, she has been an assistant lecturer of Management in the German University in Cairo. Her main area of research is innovation management in service organizations.

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