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9781422125007

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Reviews

There is no question that this is the book to read if you are in a corporate environment. - 800 CEO Read's Social Media University's Reading List, August 2009

Author Information

San Francisco-based Charlene Li is vice president at Forrester Research where her focus is on social computing and consumers. Previously, she developed interactive media for newspaper companies, and was a strategy consultant for Monitor Company. Boston-based Josh Bernoff, a longtime Forrester vice president, created Technographics segmentation - a breakthrough classification of consumers based on how we approach technology. Josh is also known as a top TV industry analyst; he led Forrester's research on top industry figures, their management teams, and the changes forced on the industry by devices and applications like HDTV and YouTube.

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