Market research books

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An...  Read More >>

Focusing on the Baby Boomer generation, this argument explores how this group is permanently destroying previous...  Read More >>

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Updated annually, this guide offers the most comprehensive source available for up-to-date demographic, economic...  Read More >>

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's...  Read More >>

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Draws on consumer research to reveal the people, the places, and the motives behind the buying behavior that creates...  Read More >>

<p>Discover All the Advantages of Using Design for Six Sigmato Develop and Build Customer Value-Based Products <p>...  Read More >>

Brick and Mortar Shopping in the 21st Century explores how traditional retailing operates in the new competitive...  Read More >>

This new book authored by Raymond Pettit is based upon past winners of the Advertising Research Foundation's (ARF)...  Read More >>

Text and bird's-eye-view illustrations portray the many activities on a farm, from spring planting to a summer festival...  Read More >>

Standardization has the potential to shape, expand, and create markets. Information technology has undergone a rapid...  Read More >>

This book contains selected papers from the symposium Operations Research 2007 which was held from September 5-7,...  Read More >>

The book aims to further understand why some pupils have low achievement in numeracy in the school context. The...  Read More >>

A highly practical student text with an emphasis on both critical thinking and hands-on application which gives...  Read More >>

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Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy...  Read More >>

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Pedagogy of Democracy re-interprets the U.S. occupation of Japan from 1945 to 1952 as a problematic instance of...  Read More >>

This is the only book written for the small business service provider. In 30 days or less, you will be so successful...  Read More >>

This book re-examines 'everyday resistance', gender and power through the lens of women's experiences in colonial...  Read More >>

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For the majority of industrial companies, customizing products and services is among the most critical means to...  Read More >>

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