Learning from Winners: How the Arf David Ogilvy Award Winners Use Market Research to Create Advertising Success
Author:   Raymond Pettit
Publisher:   CRC Press
ISBN:  

9786611094874


Pages:   198
Publication Date:   01 January 2008
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Learning from Winners: How the Arf David Ogilvy Award Winners Use Market Research to Create Advertising Success


Overview

This new book authored by Raymond Pettit is based upon past winners of the Advertising Research Foundation's (ARF) David Ogilvy awards over the past ten years. It will be of interest to all teachers and students of marketing research and advertising. The premise of this book is that conducting proper market and consumer research is the foundation of an enterprise as they seek new opportunities for growth. The book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy.

Full Product Details

Author:   Raymond Pettit
Publisher:   CRC Press
Imprint:   CRC Press
ISBN:  

9786611094874


ISBN 10:   6611094873
Pages:   198
Publication Date:   01 January 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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