Review of Marketing Research: Volume 4
Author:   Naresh K Malhotra, Dr (Georgia Institute of Technology, Atlanta, USA) ,  Naresh K Malhotra, Dr (Georgia Institute of Technology, Atlanta, USA)
Publisher:   Emerald Group Publishing
ISBN:  

9781282119604


Pages:   222
Publication Date:   07 January 2008
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Review of Marketing Research: Volume 4


Overview

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publicationsthat impose rigid limitations on the length of articles,

Full Product Details

Author:   Naresh K Malhotra, Dr (Georgia Institute of Technology, Atlanta, USA) ,  Naresh K Malhotra, Dr (Georgia Institute of Technology, Atlanta, USA)
Publisher:   Emerald Group Publishing
Imprint:   Emerald Group Publishing
ISBN:  

9781282119604


ISBN 10:   1282119605
Pages:   222
Publication Date:   07 January 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

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Latest Reading Guide

NOV RG 20252

 

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